« POP MODELS – Women in European Pop Art » exhibition.

Center: Evelyne Axell, “Le joli mois de mai”, 1970

Museum MORE in Gorssel, the Netherlands, presents ‘POP MODELS – Women in European Pop Art’: an exhibition devoted to European pop artworks focusing on women.

June 22 till September 28, 2025.

Museum MORE is the largest museum for modern realism in the Netherlands. The exhibition ‘POP MODELS – Women in European Pop Art’ is part of the museum’s tenth anniversary celebrations. The exhibition explores how in the sixties and early seventies pop art made women into sex objects, while also contributing significantly to the second wave of feminism.

Right: Evelyne Axell, “Marie-Claire”, 1964

Advertisements, comic strips, bold colours – and women: these are defining elements of Pop Art in the 1960s and early 1970s. The role of women in Pop Art was twofold, perhaps even ambiguous. They embodied a stereotypical, desirable ideal, while also emerging as symbols of liberation. Women were at once supermodels and role models. As both muses and makers.

Right: Evelyne Axell, “Ice Cream 1”, 1964

The exhibition focuses on Europe, where the movement was often more outspoken and socially engaged than its American counterpart. This major exhibition at MORE presents an extensive selection of paintings, collages and objects by well-known artists such as Niki de Saint Phalle, Evelyne Axell, Yves Klein and Richard Hamilton, alongside exciting discoveries like Ketty La Rocca and Jana Želibská.

Museum MORE
Hoofdstraat 26
7213 CW Gorssel
The Netherlands
https://www.museummore.nl

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